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Click-through rate is incredibly important. One of the most overlooked aspects of marketing on the web is forgetting to monitor and actively work to increase the click-through rates to your website and landing pages.
What if I told you we could increase your CTR overnight and probably more than double it – increasing visitors to your website and therefore getting you more conversions to order – would you not jump at the opportunity?
Well with our £30 a month package we can guarantee you higher CTR.
You want customers clicking your links – so, make them attractive! This is essential to increase your click-through rate.
The fundamental principle is this – Social Media sites and tools like Tweetdeck or Hootsuite etc. all make use of URL shorteners. Equally, you have sites like Bitly which came into existence just to shorten links for social…. but what do short Bitly or Owly links with a mix of letters and numbers say to your potential customer – absolutely NOTHING…
What’s more, those links are doing nothing for your SEO as it is linking to their site, not yours!
So you have a couple of choices – carry on using Bitly/Owly or other URL shorteners OR
Use a custom short URL that you own which points to your domain and is on a permanent redirect, so you get the SEO value! More importantly, get a link that relates to your business and people WANT to click!
Remember there are 100’s of domain extensions now – you’re not limited to .co.uk, .com, .net etc. There are tons of options, examples being .accountant, .cafe, .cheap, .design, .flowers, .fish, .pro etc… you think of it there will be a domain extension to work well for your business.
Imagine you are a seller of bottled beer… well, we undertook a project for the Yorkshire Drinks Company last year and came up with the short domain www.real-ale.beer – this increased click-through rates to their website by over 400% as the domain used said EXACTLY what their customer was looking to buy!
Why not give us a call or email and discover how easy and cheap it can be to increase the click-through rate on all your marketing massively!
We don’t just advise on which domain will work best for your business, buy the domain and then leave you to it! Far from that – for our low monthly fee we set up the domain, place it on its own hosting, point the domain to your server, then the magic happens.
Every time you create a new product or offer you simply email us the details, and we give you a custom URL for each product or offer. Taking the Yorkshire Drinks Company example where we bought them the custom URL www.real-ale.beer they had a cheap offer for a product called XH558, so we set up a redirect for them from www.real-ale.beer/XH558 to a landing page, especially for that product! Customers loved it, and more importantly, PEOPLE CLICKED IT MORE!!!
So if you have an eCommerce business and your landing page URL is something like :
Ask yourself would people prefer to see and click :
redirected to your actual URL – makes loads more customers click it!
Get in touch for a 5-minute chat, and we can prove for a small investment you will definitely get more orders and MORE customers clicking your links!