5 Reasons why your business should be using video marketing
Undoubtedly, video marketing is one of the newest additions to your promotion toolbox. You might still have your doubts. Is it really worth it to consider using videos for promoting my business? Do I have enough resources to study and apply video content in my marketing? The answer is a very simple one: Yes, it is most definitely worth it. Not only because everyone is doing it but because video is one of the most versatile and profitable digital marketing tools out there. So, with that said, here are 8 reasons why you should be using video marketing right now.
Video boost conversions and sales – First things first. Videos can make you some serious profit. Adding a product video on your landing page can increase conversions by 80%. Video can also lead directly to sales. Studies show that 74% of users who watched an explainer video about a product subsequently bought said product. So now is the best time to start crafting your amazing product videos now. If you think about it, the effectiveness of video is not even that surprising. After all, vision is our most dominant sense. Most information transmitted to our brain is visual. So already pictures can boost engagement massively, imagine what moving pictures can do to your business.
Video shows great ROI – To get you even more excited, 76% of businesses say that video provides good return on investment. Even though video production isn’t the easiest nor cheapest task, it pays off big time. Besides, online video editing tools are constantly improving and becoming more affordable. After all, even a smartphone can make a pretty decent video (not that I would recommend it). Even more good news is that your videos don’t have to be perfect, it’s the content of the video that matters. Research shows that users are mostly put off by videos that don’t explain the product or service clearly enough. Low quality and poor design didn’t matter nearly as much.
Video builds trust – Trust is the foundation of conversions and sales. Building trust should be a goal for a business anyways. The whole concept of content marketing is based on trust and creating long-term relationships. Stop selling and let the people come to you by providing them interesting and useful information. Video does it all, it engages us and ignites emotions. And when we talk about elite people in the audience, YouTubers have become the most powerful social media figure to promote your brand. So, if you are serious about content marketing, you must be serious about video. Promotional videos can foster trust as well. Some consumers are still sceptical about buying products and services on the internet because of the fear of being cheated. But effective marketing videos to present your products in a conversational form. That creates a sense of individual approach which is why 57% of consumers, say that videos gave them more confidence to purchase online.
Google loves video – Videos allow you to increase the time spent on your site. Thus, longer exposure builds trust and signals to search engines that your website has good content. You are 53 times more likely to show up on the first page of Google if you have a video embedded on your website. Since Google now owns YouTube, there has been a significant increase on how much video affects your search engine ranking. Make sure to optimise your videos on YouTube for SEO. Write interesting titles and descriptions. Add backlinks to your website, products and services. Give potential customers a way to access your website.
Video appeals to mobile users – Video and mobile go hand in hand. From 2012 to 2014, mobile video views had increased by 400%. YouTube continues to report that mobile video consumption is rising by 100% each year, so the future of video is very much mobile. Since people like to watch video on the go, and the amount of smartphone users is growing rapidly, your video audience will keep on increasing. In addition, Google tells us that smartphone users are twice as likely than TV viewers and 1.4 times more likely as desktop viewers to feel a sense of personal connection to brands that show video content or ads on their device. Brands need to be sensitive to the personal experience people have on their smartphones. This is through giving them a better choice than the video content they already consume.
So, that was Limitless' blog on 5 reasons you need to start using video marketing immediately if you have any questions about what you have read, feel free to leave comment. We hope this was an informative read, and if you are in need of video marketing or any other SEO or social media service, do not hesitate to contact Limitless.
Limitless Digital - SEO Specialists