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During the ever-growing power of social media, there is little time to be stressing about getting pieces of content posted on any of the social platforms out there. The requirements to schedule posts of content in advance has never been any more crucial to all sizes of businesses in a broad spectrum of industries. Scheduling flexibility is the holy grail of social media in the present day & scheduling a vast range of media content to the main 3 platform giants of Facebook, Twitter & LinkedIn is essential.
Now, are you ready to learn about the crucial key features that your social media management tool should have? All your post creation must be saved into categories within a library meaning all your posts for your different social media accounts will be saved and not deleted even after you’ve posted! The different categories mean you can just keep adding content & content and it will never be lost! Because you can drag and drop content into different categories scheduling now becomes a cake walk, giving you the freedom to schedule the posts to be posted at any time and once scheduled it will repeat this and post a different post within the same category giving you ultimate organisation. You also want to check that the solution you are using does not limit the number of posts & updates you can store & save within the library.
How much you want to store in your library should be completely up to you! It’s a fantastic foundation to build upon, create more & more content for every social media account you have with no limitations whatsoever.
One massive advantage for using a social media management tool is that you can upload content to queues of every business social media account you have on each social media platform you have at once whether its Facebook Twitter & LinkedIn. Your social media management tool will post on all of them at the same time that you have selected for the post schedule. Your problems are over, basically, this means that your chosen tool will post your content at the times you have selected & what you want and where you want it!
The true beauty of using a social media management tool is that you can post out previously posted content as it should automatically refill the queue for the category that is ready to be posted out onto the different accounts, This is crucial because repeating your best post content is ensuring that your followers and potentially new customers see the posts & can be shared more than once and this provides consistency in your content with randomised content from your endless categories. In addition, this beats the frustration of continually writing the same post for advance scheduling and with all your content stored safely you don’t need to worry about new updates just simply add to the ever-growing library of content.
Finally, the user interface must be simple to use and well organised with accounts, library, queue, categories and schedules all on separate pages of the social media tool, which should then focus on a very smooth and easy to use platform that allows users of all skills & experiences to use. I’m not lying; with the tools that we use all you do is write up your tweet in the box with a link to a website, attach an image, now to organise this post all you do is select what category the post is in for scheduling & then select the social media account you want to post it on.. simple.