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LinkedIn can be a hugely powerful tool for many individuals and companies either looking to make new connections, generate leads and even build up their brand all online. While it is an important business tool, it can be used as a true game changer for B2B companies. This article will show you why your business should start using LinkedIn and why they shouldn’t wait another day to sign up to the huge social media giant. If you’re looking for inspiration, then here are 5 reasons to use LinkedIn for your business.
When it comes to your business online, your presence is key. Signing up your business to LinkedIn is going to be another social media to boost your search engine rankings and online presence. If your employees have LinkedIn make sure you add the as connections, answer all your questions and participate in group decisions and your company’s brand will be a lot more visible. If you are more visible this allows other companies, consumers and your own employees to find you online a whole lot easier.
Google gives LinkedIn company and personal profiles very high authority and will tend to rank them well for searches that include an employee’s name, brand or even your company name. The higher you search on the ranks the more likely you are to be found by new consumers and your existing customer base. SEO is one of the most important things to business, due to most business’ running online and finding most of their customers via social media.
94% of B2B marketers use LinkedIn to share content, making it the go-to social media platform for marketing. With LinkedIn racking up an impressive 467 million members, finding your competitors and their employees have never been easier. Tracking your competitors and other industry giants can be useful to help you identify trends and opportunities. Checking up on your rivals on social media will also identify what you need to improve upon as well as tracking their newest accomplishments.
Most reasons why consumers follow brands on social media are promotions, discounts, information on the latest products and entertaining content. Using social media to promote your newest products and existing products is a great, cost effective way to advertise to millions of people from all over the world. With LinkedIn, you will be promoting your product for a more corporate audience, which is sometimes better than promoting to your normal consumer, due to making new business connections.
LinkedIn profiles can reveal very valuable information about people who are seeking jobs, more specifically at your company, including their previous employment history, stability and their accomplishments. Finding job seekers on LinkedIn is one of the best ways to go about things, as it also shows their recommendations and special skills which sets them aside from the crowd. By hiring people from social media, your company will benefit from their expertise.
LinkedIn is the most powerful marketing tool so if your business or employees aren’t signed up yet, then what are you waiting for? It’s a free opportunity to make business connects, boost SEO, hire people and research your competitors. After reading this blog will you be signing up for LinkedIn? If you are already on LinkedIn has it helped your business? I would like to see your comments in the comment section right below! Thanks for reading.