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In early 2016, Facebook launched their Facebook Live live streaming option, with CEO Mark Zuckerberg making the announcement himself via the new feature. But more than a year on, brands, it seems, are still not making the most of the option. As the most popular social media platform in the world – with more than 2 billion users – Facebook provides a range of ways for brands to engage and interact with their audiences. Tools like Facebook Live give companies the capacity to showcase the “behind the scenes” elements of their process, to portray the human element, which is important when looking to connect via social networks.
Facebook Live is the most sociable and genuine way to communicate key messages to a following; it’s in the moment, as its happening, uncut and real. It’s real people conversing and engaging with other real people. Facebook Live works as a window into the inside life of a company, beyond polished exteriors and branding. In addition to this, Facebook Live is also user-friendly. Whether you’re an experienced Social Media Manager with a whole team behind you or a marketing exec at an SME juggling all sorts of outreach, Facebook Live is easy to use.
Whether you plan to stream via your phone or you’ve invested in swanky film equipment, Facebook Live has the capabilities to hook up to many different devices and cameras to ensure high quality and effortless streaming.
And there’s more – here are some other benefits of Facebook Live which are worth considering.
1.“ Simulcast” is a thing – Facebook Live’s Simulcast function enables Social Media Managers to stream live to more than one Facebook Page at a time. Maybe you work for a chain of high street restaurants or a string of contemporary gymnasium start-ups who have individual local Facebook Pages as well as an overall umbrella brand page. Simulcast enables you to stream the same live video to all selected Pages at once – ideal for expanding reach and exposure.
2.Facebook Live is well developed – Despite being one of many social media platforms offering a live experience, Facebook is by far the most developed. The platform’s built in notification system lets users know when a Page they like is “going live” – Facebook even has capabilities that enables a Page to promote a live video in advance while also letting users set reminders so they don’t forget to tune in. this built in functionality is great for expanding reach and exposure and is ideal for premeditated events and celebrations.
3.Live lives on – After finishing a live video, Facebook gives you the option to save the video to your phone’s camera roll, meaning you’ve got it for playback and further marketing use later. Plus, once your live broadcast is over, your video turns into a standard video that lives on your Facebook Page like any other post, meaning the content isn’t available at the time of going live. So, if your biggest fan wasn’t able to tune in for your live stream, they can catch up later.Who remembers the viral Chewbacca Mom video last year? You can’t forget it. This video was originally recorded live, but since the stream stayed on Facebook after the initial broadcast had finished, it soon became the most watched live video of 2016, racking up 170 million views by the end of the year.
4.Native analytics – Facebook, as an overall social platform, has well developed in stream analytics. In addition to the standard Facebook Insights video stats, Live analytics have been refined even further to offer information on peak live viewer figures, total reach, reactions, comments and shares. Having access to this user-friendly analytics dashboard makes it easy for you to see what content works and what doesn’t. checking in on your analytics is vital to the success of your Facebook strategy; knowing what type of live content your audience responds well to means you can create more of it.
5.The 4 Hour Limit – Despite other social channels, like Instagram and Periscope, also providing live streaming functionality, Facebook’s set up has been developed for longer videos with slightly more substance. Instagram, Twitter and Periscope are ideal for spontaneous short live video, people turn to these channels for quick updates and snippet insights of casual and fun stories.Facebook’s unique interface means people are prepared to spend longer watching live videos on the platform. The in-app pre-promotion and reminder system created hype around live events and therefore cultivates an audience prepared to indulge fully. In fact, Facebook allows users to film up to four hours of live content in a single stream, making it the perfect platform for showcasing more timely events, such as gigs and conferences.
So, that was my blog on five reasons why businesses should be using Facebook Live, I hope this was informative and you have learnt something from it.