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It is a tough world out there when you are first starting up a new business. Trying to gain recognition and reach out to your chosen target audience. Starting up a digital marketing plan is in my opinion, definitely the way to go! There are many different tools and methods available online to help your business off the ground. If you are serious about getting your business starting off right, then you should already be familiar with the principle of value for value. Basically, if you want to get something, you must be willing to give something in return. Free advertising methods can only get you so far within the digital world.
Pay-per-click or PPC for short is one method that is used by a lot of people. This method involves an advertising company such as Google AdWords, posting your businesses ad where everyone can view it. You then only pay for the amount of clicks you get on your ad through to your website, hence the word ‘pay-per-click’. It allows you to make bids on keywords and ad placements so that you can be certain that your business will be seen by the largest group of web browsers possible. As an example, if your business is a bakery, you would want to bid on keywords such as; local bakery or creative cakes. This would then give you a chance of your ad being seen on the top page of Google for this keyword search.
One benefit to using this method of advertising is that if used correctly, will greatly improve your chances of gaining first-page exposure on most of the popular search engine results. Some people would argue that you should aim for your business being within the first 5 pages of search results as studies have shown that not many users are likely to view past this amount of result pages. Using PPC will help you to vastly increase your chances of this happening, gaining you more exposure for your company.
PPC also helps with providing immediate traffic to flow through to your website. After around an hour or so of using a PPC ad, you can expect to see users clicking on your ad and be diverted through to your site. This is one of the reasons why PPC works well for gaining exposure to newly formed websites.
This method also helps with providing a consistent flow of traffic through to your site to help keep your online presence up! The more money you put into pay-per-click, the more traffic you are likely to receive heading to your website. In fact, did you know that one of the reasons why PPC is so popular with many businesses online is that it is one of the most cost-effective methods out there? You only end up paying for the clicks you receive!
Using keywords relating to your business, you can easily target the types of customers you want to be viewing your site. This is achieved by using keywords that your prospective customers will type in the search engines.
All in all, PPC allows you to broaden your reach to the right customers at an affordable rate!