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On average 3.2 billion people are on or have access to the internet and a lot of people do their shopping on here and buy items online. The internet averages 1.2 million dollars’ worth of e-commerce sales every 30 seconds. Having a website is a great tool for buying, selling and even advertising your products and services. So, having a website in 2017 is a very important business tool so you can push your business to its full potential, even though it comes at a cost it will be worth it, in the long run, making you more money due to either e-commerce sales or advertisements. Here are 5 reasons why a professional website is good for business.
When being on the internet there is no such thing as closing your shop, even when you are asleep. Wouldn’t you just love to wake up with extra sales and more money into your back pocket because you’ve made sales when you’re not around? Having a website allows customers to purchase your products or services 24 hours a day and 7 days a week. Think of your website being a sales rep, but they work all the time and they will be always making sales on your behalf.
The main focus of a business is your customers. This seems clearly obvious because these are your real money makers. Keeping your customers informed is the key to good customer service and having a website can do just that. Most small business websites have included, opening times, FAQs and an informational section so the customers can keep informed about any major issues within the company. A ‘Contact Us’ page on the website will help with customer service and will connect you with your customers, therefore, engage more business.
One of the top reason for a professional website is the potential to attract new customers. As shoppers surf the internet these days, they will have access to products, services and even information, otherwise, they probably won’t even know your business exists. You will then be able to track new customers and see who is viewing the site and who is making purchases. Try installing Google Analytics which is completely free of charge.
If a website isn’t your thing then you probably will still like email. Some companies even go so far to collect emails by hand so they can keep them up to date on what is happening in the store. Having a website allows you to collect loads of emails, easier, faster and provides someone with a strong incentive for someone to sign up. Creating a site that users trust will build you big email list, this then allows you to keep customers updated about new products and any information they need to know via email.
We live in a world where people Google before they shop, visiting online review sites and before they buy they ‘check in’ on Facebook. Because people use the internet so vastly for opinions and reviews that are why your website is so important. Websites can either make a customer buy the product or not, all based on the design. You want your first impression to be the best it can be. If your website is unprofessional the consumer will probably pass on buying even if the product is the best there is.
The more professional your website is, the more advantages you can gain. Feel free to us know your thoughts by commenting down below. Also if you will want your website updated then please see our contact us page! Thank you for reading.