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Bounce rate, what is it? Your bounce rate in simple terms is when someone clicks on and then clicks straight off your website. This obviously isn’t something that you want to be happening, you want your audience to be entertained, you want them to keep coming back to your website. So, with that said, I will now explain how you can reduce your bounce rate and increase your conversions.
The first way you can reduce your bounce rate is through having multiple landing pages. Every page on your website should be a landing page why you ask? Simple, people are not guaranteed to be landing on your home page, they will be landing on other pages as well. So, you need to style all your pages so that people can go from page to page without having to resort to going to the home page. You do want to make it as easy as possible for your audience, right?!
Onto the next way to reduce your bounce rate, and that is to improve your content’s readability, one of the reasons that your target audience might leave your site is a lack of readability. User experience begins when your content is both readable and legible. Specifically, large chunks of text tend to scare away your audience, so make sure to avoid them.
Moving onto my next tip on how to reduce your bounce rate and that is to avoid popups AT ALL COSTS! In 2013, 70% of users said they found irrelevant popups to be annoying, that won’t have changed – most people hate popups. Among site owners and marketers, it’s an intensely debated topic: whether to use popups or to avoid them. The obvious answer is NO, nobody wants to click on a website expecting to find information on a certain topic, not being harassed with a barrage of irrelevant popups, some marketers even go as far as using aggressive and bullying language in their popups in an attempt to get people to click through to the website – it fails. So, in summary, make sure to stay clear of using irrelevant popup ads, make sure that you don’t see people depart your website immediately.
The final tip I am going to talk about on how to help reduce your bounce rate is to create a compelling call to action, a study done by SmallBizTrends found that at least 70% of small businesses B2B websites lack any call to action. That is why they have a high bounce rate and low conversion rate. Whatever you do with your website, you need to make sure of one thing, you need to make sure your call to action is compelling and catches the eye of your audience, you want the user to be interested and want to click to see what is on the other side.
When you are optimising your call to action, every single element matters. Even something as small as changing the text size or colour could have massive implications on the end result. It could drive more customers to the checkout for your products, or it could drive them away as they may be unable to read the text. So, make sure you are clear and concise with your message. Remember that great calls to action will improve usability. When this happens, your ideal customers will gladly stay on your site. Every second spent on your site, due to an enhanced call to action, will improve your conversion rate and lower your bounce rate.
So those were some tips on how to lower your bounce rate, I hope you found this useful and will now be able to improve your conversion rate on your website.