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If your business is looking for a better, more personal way to connect with customers, Periscope is the answer. The Twitter-owned live streaming iOS and android app allows anyone to broadcast video for free, this gives smaller businesses an easy, fast and affordable way to communicate with customers in real time.
Launched in March 2015, Periscope has quickly catapulted into one of the most popular live streaming apps. Periscope allows your business to be more accessible to customers and to create more personal relationships with them. So, with all that said here are 5 simple ways you can use Periscope for your brand.
We start out by humanising your brand. Periscope lets you connect with customers in a personal way. One great way to do this is by humanising your brand, a way you can do this is by providing an inside look into your business to establish a more emotional connection, this is because it gives your audience a behind the scenes look at what happens in your offices. People, after all, love the idea of having a behind the scenes look at what happens.
We now push on to yet another way you can use Periscope for your business, this is through providing a behind the scenes look, I know what you are thinking right now, you have just made this point! Why are we hearing it again? But this is different in one aspect if your company sells a certain product and you have a new product that you are releasing soon, you can provide your followers on Periscope with an exclusive look into what the product is and what it can do. After all, people like the feeling of being one of the first to get an exclusive look at a new product.
On the subject of products our next point is very relevant to the last one, that is to stage a tutorial of how the product works. Periscope is also a great way to market your product more effectively by giving a live demo of how the product works. After all, sometimes a still photo and a web page dedicated to a product can’t fully explain what it does, however, if you show them what it does that will increase how interested they are in the product, this is because they now know how to use it. This is especially useful if you have a high-tech product.
The next way you can use Periscope for your business is live events. Is your company hosting an event? Periscope lets audiences watch from all over the globe, even if they can’t attend in person. This will make the audience feel like they are at the heart of everything that is going on in the event. And make them feel like they are actually there.
The final way I will discuss if to host a Live Q&A. Periscope is also an easy, convenient way to interact with customers with live Q&A sessions. This method of using Periscope can do two things, the first being that it lets your customers and clients see you showcase your experience and expertise in a quick, real manner. The second is thinking on your toes better than any web page Q&A support page. No recorded videos can do that in real time. It can also be used to offer free advice.
So, that was how you can use Periscope for your business, have you used Periscope for your business yet? If so what were the results of your live stream? Is there a better alternative to Periscope? Let me know!