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Search Engine Optimisation boosts your search engine results page rankings on search engines like Google, Bing and Yahoo – helping you grow your small business. Sound easy, doesn’t it? Well, not necessarily. If you are still a bit foggy on how exactly SEO can help you expand your business, you aren’t alone, trust me – it is one of the most frequently asked questions by small business owners. To help clear up the connection between SEO and small business growth, I have outlined the top 5 ways that SEO can boost your bottom line.
SEO increases your inbound web traffic – As a small business owner, you know how much time and energy it takes to generate leads through paid advertisements and cold calling – and the relatively low return on investment of these marketing efforts. SEO targets leads that are actively looking for the products and services that your business provide, therefore, saving you money on outbound marketing as well as increasing the number of qualified leads that connect with your business.
It gives your business credibility – Consumers are conditioned to associate the credibility of a business with their search engine ranking – the common belief is that the best business can be found on the first couple of pages, while low ranking websites tend to elicit less than positive perception from customers and clients. SEO will help increase your SERP ranking, which in turn plays a big role in conversions, sales and brand recognition.
SEO delivers lasting results – Unlike a 30-second ad spot on the radio station, a time limited billboard campaign or print advertisement in the weekend paper, SEO delivers long-term, ongoing marketing benefits to your small business. Investing in SEO will increase your online visibility over time, which helps you maintain a high ranking in the search engine results, giving you great ROI (return on investment) on your marketing budget.
You control the cost – When you hire an SEO expert to improve your search engine rankings, you’ll know exactly how much these services cost up front, giving you complete control over your digital marketing budget. You can choose which SEO service makes sense for your small business, and add on extra options and features as your digital marketing needs evolve.
Your website will become more user friendly – Search engine algorithms (the complex formulas that Google, Bing and Yahoo use to decide which websites to display when a user types in a search term) are designed to give websites that are user friendly preferential treatment – that’s why SEO involves improving the overall user experience of your businesses website. Factors like how quickly your website loads, how easy it is to navigate, and whether or not your website is mobile friendly or not all impact both your standing in the search engine rankings and the amount of time visitors will spend on your website. In fact, did you know a 1-second delay in page response can result in a 7% reduction in conversion rates?
So that was my blog on how SEO can help expand your business, I hope you found this to be an informative read and if you have any questions feel free to post them in the comments below.
Limitless Digital – SEO Specialists