You may have heard this already, but video should be a key consideration for all digital marketers, with video content performing better than all other types on social platforms. As a reminder:

  • Video is the best performing content type on Facebook
  • Tweets with video see 10x more engagement than those without – and Promoted Tweets with videos save more than 50% on cost per engagement
  • LinkedIn users are 20x more likely to share a video on the platform than any other type of post
  • Pinterest users are 2.6x more likely to make a purchase after viewing brand new video content on the platform

No doubt you’ve heard most of these stats, but video really is worth investigating for your online marketing efforts. So, with that we will now reveal some tell-tale stats that sum up video’s importance.

Internet Users Everywhere Enjoy Video Content

85% of all internet users in the United States watched online video content monthly on any of their devices.

Demand for Video Content is Increasing

54% of consumers want to see more video content from a brand or business they support.

Video as a Powerful Marketing Tool

87% of marketing professionals use video as a marketing tool.

Consumers love seeing videos on Social Media

Videos are a consumer’s favourite type of content to see from a brand on social media.

Video Marketing = Profit

88% of video marketers are satisfied with the ROI of their video marketing efforts on social media.

Video Marketing as a Lead Generation Channel

Video marketers get 66% more qualifies leads per year.

Videos Engage Users for Longer on Your Website

The average user spends 88% more time on a website with video.

Education Through Video

Where both video and text are available on the same page, 72% of people would rather use video to learn about a product or service.

The Power of YouTube

YouTube is the second largest search engine. It receives more than 1.5 billion users per month and plays over 1 billion hours of video each day to users.

Video is More Captivating than Text

Viewers are 95% more likely to remember a call to action after watching a video, compared to 10 percent when reading it in text format.

Limitless Digital – SEO Specialists