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You may have heard this already, but video should be a key consideration for all digital marketers, with video content performing better than all other types on social platforms. As a reminder:
No doubt you’ve heard most of these stats, but video really is worth investigating for your online marketing efforts. So, with that we will now reveal some tell-tale stats that sum up video’s importance.
85% of all internet users in the United States watched online video content monthly on any of their devices.
54% of consumers want to see more video content from a brand or business they support.
87% of marketing professionals use video as a marketing tool.
Videos are a consumer’s favourite type of content to see from a brand on social media.
88% of video marketers are satisfied with the ROI of their video marketing efforts on social media.
Video marketers get 66% more qualifies leads per year.
The average user spends 88% more time on a website with video.
Where both video and text are available on the same page, 72% of people would rather use video to learn about a product or service.
YouTube is the second largest search engine. It receives more than 1.5 billion users per month and plays over 1 billion hours of video each day to users.
Viewers are 95% more likely to remember a call to action after watching a video, compared to 10 percent when reading it in text format.