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There is a vast range of ways graphics designers create their projects. Illustrations and photos tend to be a primary tool as well as logos (for branding uses) and text such as information or quotations. The software used has a widespread, versatile choice of text, shape, perspective and line based tools all to a designers disposal and with the right eye and mind for the job, it allows for the imagination to run freely on to the page. Colour use is a very important element also; the reason being that businesses generally have a colour scheme to stick to. Swatches are a saviour when doing any job where specific colours must be consistent throughout. What swatches do is save the colour on the software (indesign and illustrator) so you can use the same colour on any other project you do for that company.
As well as the physical tools available to your disposal there are mental tools that should be learnt alongside. This means getting to know the ins and outs of graphics design. You will need to follow trends in the movement that occurs in an advertisement to keep up to date with marketing. Another tool is knowing the trend in software uses. Updates for software come frequently so it would be a great advantage knowing about the changes to programmes to always stay on top of the game. If a graphics designer is as talented as you but has the upper hand in the technology he/she is using that could be the difference in the level of professionalism. That said obviously it can be pricey to do this and even more so if you want excellent imagery to assist your graphic as a lot of the best imagery comes with a price but if you do look around sites such as unsplash, pexels and pixabay, you will find they are a good source.