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Quality Content, engagement, measurement, adaptation. These are the core tenets of a successful social media marketing strategy, and when broken down into four concepts, it seems pretty simple. Unfortunately, it is a lot more complex than that, with each element requiring its own process, approach and strategy, but these are the essentials. This is how you construct an effective social marketing plan.
Make it Great – There are hundreds of thousands of pieces of content published every minute, so rather than blatant self-promotion, provide something that is unique and valuable to your audiences.
Post Quality Not Quantity – Your audience’s time is precious. Make an impact, or it’s not worth planning, creating, managing and measuring.
Post, Engage, Repeat – These days, your audience is more likely to contact you via social media than any other method. Improve social validity and brand perception by reacting to their engagement.
Find your goal and the right data to measure – Taking a measurement of social media off Likes, Views, Shares and Comments alone doesn’t tell the full story. True engagement comes from your audience’s engagement offline.
Staying ahead of the curve – In an ever-changing marketing landscape doing the same thing the same way twice doesn’t guarantee success.
So, that was my quick blog on the path to social media success, I hope it was informative and can help you in 2017.