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Snapchat isn’t used that often by most businesses who are trying to market online, but truth be told there are many different benefits to using this platform alongside other social medias. One benefit is that you are able to give your followers an inside view of the ins and outs of what your business gets up to.
Whether you are new to Snapchat or already have an account, I have listed below a few tips to help you get the most out of your account.
Another benefit to using this platform is that you can use it to easily promote any offers you may be having or advertise new products. This keeps your followers engaged with your business and will keep them wanting more! Why not setup a flash sale on your website that only your Snapchat followers are aware of. You could also showcase a product to give away to one lucky Snapchat user and you could determine the winner by choosing the first person to take a screenshot of your post, as Snapchat has a system that allows you to see who has screenshotted your posts.
Show Some Love
Make sure that your Snapchat feed isn’t all about you or your business. Take screenshots of your followers and give them a shout out to show them that they are appreciated. This is an excellent way of creating a community feel and showing your users that you appreciate them, and will also help you to increase your followers.
Another feature Snapchat allows you to do is create specific filters and frames based on location which works through geo-tagging. Geotags can be helpful especially if you are attending an event you can create your own filter for around $5-$20 depending on the design and length of time the filter is available for. You can get people engaging with your company with the one-off filters.
A final thing to remember is to just have fun with it! Don’t be afraid to try something new and get your followers involved with as many different things as you can think of, to keep them engaged with your business. Engagement is key to gaining more followers who will help spread your reach in the future.