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So, what is your online reputation? To put it simply your online reputation is what your audience expects of you, so a good example of this would be Paddy Power, their audience expects them to make fun of what goes on in the world of sport. If they stop delivering on this and start posting about what their audience sees as “irrelevant content” then their reputation will swiftly change. People who want to have a laugh about the sport wouldn’t go to their Facebook page as often as they no longer expect it from them. So, with that said I will talk you through some reasons why it is important to maintain or improve your online reputation.
First, we will start with the basics, the most common implements of reputation monitoring or both Google and Bing Alerts, the reason is because you can make use of these tools whenever new search engine listings are listed, making use of the desired search term – that is, your company name or other terms you have branded. These tools are great resources, and crucial for any business that is serious about monitoring its online reputation.
I will now talk about some additional tools that you can use for Online Reputation Management. We will begin with some of the most popular tools for online reputation management – such as Klout and FollowerWonk. Though often referred to as reputation monitoring tools, it is important to note that they do not offer reputational threat alerts, which is what most companies really need. These tools seek to gauge how influential your social media profiles are on the web; they do not actually tell you whether your company is attracting positive comments or negative ones, which is really what most businesses need.
There are however, some useful tools to help fill in the gaps, starting with SocialMention. This is essentially an online search engine that allows its users to search for mentions of selected terms in social media conversations, on blogs, and so forth. The tool is not perfect or comprehensive, but it’s close enough that it is a good addition to any online reputation monitoring toolset. What’s more, it offers “alerts,” like Google Alerts and Bing Alerts, which makes it convenient.
Another great tool to use would be ReviewTracker. ReviewTracker is another essential tool, which does exactly what it says it does. By using ReviewTracker, companies can keep abreast of all their latest reviews, on sites like Yelp, OpenTable and Foursquare. Given how influential online reviews have become, in terms of consumer behaviour and purchasing, online review monitoring is truly vital.
One quick note we might offer is that ReviewTracker is a paid service, which means that some smaller companies may hesitate at using it. If that’s the boat you are in, note that you can simply monitor your online reviews manually, this would mean visiting your online review profiles at least once a day. Diligence is critical, however, should a negative online review appear, you will want to know about it as soon as possible.
Hopefully this blog was useful to you and you now know how to manage your online reputation, and also to improve your online reputation as well.