Instagram is at the core of social media trends, Whether it’s new filters, video editing tools or an updated design. With so many changes coming to the social media platform, it just goes to show the ambition to rival Twitter, Facebook and Snapchat.

The impact on the social media evolution that Instagram has had is massive, which has led to the popularity of the social media platform rising and rising. The increase in popularity will only grow your audience and Instagram content will be great for building your brand on Instagram.

You will need to be aware of the most popular Instagram trends to stay at the top of your social media marketing game. These trends tend to get noticed under the influence of high-profile users. Being aware of these trends is obviously going to give you an insight into your audience’s
behaviour when they are browsing around Instagram. Finding new content on Instagram is arguably the easiest of all social media platforms simply because of the hashtag locations and general Instagram hashtags that allow you to browse worldwide content. Use these locations hashtags and the popular Instagram hashtags to go build your brand and increase brand visibility.

There are many Instagram trends that will help you.

The increasing popularity of Instagram Stories

Over 200 million people use Instagram Stories each month, which is astonishing when you consider Instagram Stories is just one year old! Instagram Stories are like Snaps on Snapchat as the Instagram story lasts for 10 seconds and then moves on to the next story. This can feature awesome selfies and immaculate photography alongside video recordings. This a daily feature which is pinned at the top of the users Instagram feed depending on who they follow they will see a notification on the profile icon user they are following. At this rate, nearly half of all Instagram users will be using Stories by the end of 2018. This means that brands interested in connecting with Instagram users must take the time to master Instagram Stories. Instagram has 50 million more users than Snapchat.

Expansion of live streaming

Live streaming is a fantastic new trend that will kick off 2018 as a mainstream feature of Instagram. What was once a novel gimmick has become a mainstream part of social media such as being used on Facebook and Twitter. Today, brands big and small have started using live streaming to capture the attention of followers and just like the Instagram Stories your business must embrace the culture of instant content and content that captures the eye of your followers.

In 2018, more brands will begin to realize the power of live streaming and will incorporate it into their monthly and weekly content plans.

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