4 Tips for Growing Your YouTube Channel

January 8, 2019
4 Tips for Growing Your YouTube Channel

Want to produce algorithm friendly YouTube content? Wondering how to attract viewers and keep them watching? In this article, you’ll find 4 tips and tactics for optimising your YouTube video content at every stage of the video production process.

Commit to Posting to YouTube Multiple Times Per Week

Recent reports have shown that YouTube cannels that post more than once a week are performing much better and getting more recommended views. If possible, post a video to YouTube three or more times per week, especially if you are just starting out and trying to build an audience. Keeping a regular schedule with multiple posts per week can quickly raise your channel in the algorithm.

Creating a ton of content in the beginning on similar topics will help your channel perform well in the algorithm, and also create a library of content that will usher viewers from one video to another, boosting your watch time and giving them a reason to subscribe.

Develop a Sustainable Video Production Workflow

You might be making Oscar worthy short films and videos, but if each video takes 6 months to produce, your videos aren’t going to grow your YouTube channel. Regular video uploads at familiar are what bring people back for more.

Whatever kind of videos you want to make, choose content that you can develop and create on a regular basis and find ways to streamline your production workflow, whether its setting up a studio, creating an editing template, or hiring assistants or a production team. Keep refining your topics and production workflow until your process is a well-oiled machine.

Begin Each Video with an Interesting Hook

How you hook viewers depends on you and your content. If a video features a project of any kind, show the end result first. A stunning result makes people more interested to see how you achieved it. This approach is great for DIY and makeover videos. For instance, Cute Girls Hairstyles always begins by showing the end result before explaining how to create a hairstyle.

Stories are another way to pique viewers interest. People are hardwired for stories. When you start your video with a story, people will naturally want to stick around to see what happens. Plus, personal stories endear the presenter to the viewer and can often provide a helpful segue to more complicated ideas.

Keep Titles and Opening Credits Short

Attention spans are short. A long title or credit sequence at the beginning of a video can cause people to lose interest. Also, a long opener discourages binge watching because people don’t want to watch the same long sequence over and over.

Instead, make your opening title and credits short and punchy. Make the whole opener no longer than 5 seconds. As a great example, Crystal Joy’s title sequence is short, sweet, and delightfully quirky.

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