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Since Google’s latest algorithm change having “good content” with relevant keywords is not enough, in order to rank on Google these days you have to post regular quality content that will answer all of your audience’s questions. So here are a few ways that you can improve your ranking on Google.
The first tip to producing good quality content is to stay topical, in your industry you need to make sure you are one of, if not the first to discuss the latest topics in your industry. This is simply because if something is going on in your industry; your audience is going to want to know more about what is going on. So always remember to be the first to answer their call. Make sure you are the one that others are trying to beat.
Another tip to produce good quality content is to stick to what you know. This is because there is no point in writing about anything you don’t understand, you don’t want to post about something you’re clueless about as they will soon figure you out. The best thing you can do is to become a well renowned and authoritative figure in your field. This is because if you show that the subject you are talking about is natural to you then the quality of your writing will be vastly better.The next tip to help your produce good quality content is to “become your audience”, by putting yourself in the shoes of your audience you can review the top-ranking results for your area on Google and Social Media. More importantly, you can ask yourself the following questions:
• How detailed is the information provided? Where is it lacking?
• What questions are your audience asking? And what are the answers?
• What visuals have they used?
• What is the quality of the writing? What are their sources? Are they reliable? What information have they missed?
An important question to ask yourself about your content is “what have they missed?” this is they key to making your own content incredible. By analysing the strengths and weaknesses of existing top results, you can use the mistakes that you made on this content to produce higher quality content that is more informative, detailed and empathic to your readers.When you put all of this together you will have the foundations to push ahead of the competition and become a real voice in your industry.
Just remember to use your own weaknesses and don’t be afraid to use the mistakes of previous posts to produce content that goes above and beyond your previous posts.