September 20, 2017

Like with every business within the world, you need a reliable source of communication with your customers/target audience. What better way to do this than via the use of quick and simple emails!

Emails have been around since the early 1970’s so near enough everyone has written one within their lifetime. This makes it an easy option for your customers to get in touch with you and your business, but how do you tell which email service out there will benefit your business the best? You want to make sure you are choosing the best service possible. I have compiled a list below of different email services to help you decide!


This is probably one of the most popular email services out there. Gmail is as popular as its parent company Google. In fact, over a billion people to date use Gmail as part of their personal and business life.

Google’s Gmail not only has a good reputation but also includes many advanced features such as email forwarding and the undo send feature. With this service being owned by the search engine giant Google, you can expect this emailing service to include a powerful search utility and filter system.

To help stop potential threats, Google has added strengthened security measures and powerful spam filters to make the service extra secure. Gmail will also allow you to integrate Google Docs and Google Calendar into the system.

iCloud Mail

If you have ever created an Apple ID then you are able to create an iCloud email address and use the emailing services. This mailing system is owned and run by Apple.

This email system is useful if you access your email package from your Apple mobile device frequently. As it is an Apple service, they make sure that the emailing system runs smoothly with several security options with a two-step verification or two-factor authentication feature. iCloud also has a spam filter!

Best Email for business | Digital Marketing Yorkshire

Yahoo! Mail

Dating back to 1994, Yahoo! Mail was one of the early emailing services available on the internet. Yahoo! Mail over the years has still stayed popular with its users and still attracts attention from other people searching for a new emailing system.

In 2016 Yahoo! Renowned ownership of the service and were acquired by a company called Verizon. Despite the new ownership, you are still able to sign up for a Yahoo! Mail account! The service offers an array of benefits such as; auto-deletion of trash messages after 90 days, a built-in web search tool (including calendar and notepad), huge storage capacity (1 TB) and spam filters with an SSL encryption system.

Outlook is owned and run by Microsoft, another giant within the computing world. Again, like with Gmail, is a rather popular choice for a lot of users personal and business uses.

This mailing system has the full support and resources of the tech master Microsoft behind it! is able to offer you such features as Clutter which helps to keep your account tidy by separating lower priority emails from the more important ones. The system also gives you the ability to undeleted and recover emails you may have accidentally deleted. also has a two-step verification process in order to protect your account from potential hackers!


At the end of the day, the choice lies solely within the hands of you and your company. Whichever service you choose will make it far easier for you and your customers to communicate and pass on important information.

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