Content is King & you Should Know it!
By now I am sure that you will have heard about content marketing, but if you haven’t invested in it yet, it could be because you are sceptical of the long-term benefits, you could be reluctant to invest heavily in what might potentially turn out to be a fad. You might even be intimidated by your perceived complexity of the strategy, afraid to dive in if you don’t know what you are doing. Or you could have held it off as you are busy with other marketing strategies. If this is starting to sound like your thoughts on content marketing hang on just a second, as I discuss with you why content marketing is well and truly king.
More on site content – It may seem like the simple observation, but more time spent on content marketing means that (shock horror) you’ll have more content on your site. That means your customers will have more reasons to stick around, more opportunities to become familiar with your brand, and more trust, which will, of course, lead to higher conversion rates. With great content, your users will stay on your site far longer, and that is never a bad thing.
Higher visibility in search engines - Every new post you add to your blog is another page that Google’s going to index. As we know more pages don’t always mean more website traffic, but having more quality pages indexed can grant you more opportunities to rank for more search queries. If you target long tail keywords and topics that your customers frequently search for, you should have no trouble appearing for those searches with your archive of information.
Higher domain authority – Writing more, higher quality content will increase the perceived expertise, authority, relevance, and trust of your site. If that content earns more inbound links from external sources, your website’s domain authority will increase even further. A higher domain authority correlates strongly with higher search rankings, so the more quality content you produce, the more organic search visibility you’ll stand to gain in all areas of your site.
More referral traffic – This one depends on your commitment to the guest publishing portion of your content strategy. When you contribute to external publications as a guest, you’ll have the opportunity to link back to your site. Do so on a relevant, authoritative site with high traffic, and a single guest post could earn you thousands of new visitors to your site.
More social traffic & followers – Syndicate your content on your social media platforms for increased exposure. If you do this, more users will see and read your material – plus, users will have the opportunity to share your content with their friends and followers, greatly increasing your circle of followers. Over time, you’ll earn more and more followers for your brand on social media, and more traffic from social media as a result.
So, they were just a few reasons on why you need to start making content on your website and social media, so do you (as cliché as it is) believe that content is king? Or is there an easier way to market your products & services either digital or traditional marketing based? Let me know!