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Email Marketing has been going on ever since the first marketed email 46 years ago! It has become a popular means of marketing ever since then. It may not be as popular or as fancy as social media campaigns, but email marketing is here to stay and doesn’t really have any downsides to it. The email was our main source of communication back in the day and still continues to be a trusted ally amongst businesses. Are you making the most out of your campaign?
Email marketing is an excellent way of driving sales through your already existing customers. People love to buy from someone they know and trust, so the odds are that if they are a returning customer they find your business trustworthy. If your business is trustworthy, people are more likely to open your emails as they have already seen what your business does and understand your approach, but they may not know what else you can do for them…
Whether it’s a newsletter or a promotional offer, marketing to your existing customers is a great way to communicate with them and help get extra information over to your loyal customers.
Email marketing helps your business to communicate with your customers on a more personal level. This is excellent for building relationships with your audience and help ensure you build the foundations of your business upon.
Let your customers know more about your business or any upcoming events through the use of emails. Email marketing can be a great way to share your knowledge around your business and your products. Your customers will start to look up to you for all their concerns and issues around your products and consider you a trusted expert. Someone who commands a premium rate because you prove that you have their best interest at heart!
Send your customers promotional offers that are exclusive to them! Make them feel appreciated by only having the offer open to your subscribers!
Build Your Brand
With email marketing, you can extend your reach when people forward or share your message with a friend. By sending your already loyal customers a regular newsletter, you are able to extend your reach if they decide to share your newsletter with their friends and families.
Creating an email template is easy and simple to do. Just customise to your heart’s content and save the template for the rest of your colleagues to use. On the other hand, you can always use email marketing services who usually have a few templates of their own that you can use. Using a consistent theme is key when it comes to professionalism!
Increase Website Traffic
Whether you are an e-commerce or retail business trying to get off the ground, email marketing is great at bringing in traffic through to your website!
All in all, email marketing might not be the flashiest method of advertising, but it does come with some unique benefits!
Also, check out our video on email marketing now – CLICK HERE