Is your Twitter Account Fully Optimised?

Twitter being one of the social media giants out there, you would definitely want to involve this online platform into your marketing plan in the long run! There are currently over 320 million monthly active users since its launch back in 2006 – a large audience to market and connect to. Twitters history shows that over time the platform has become more valuable for businesses from ads to brand accounts. That being said, are you using the networking site to its full potential?    

 

Below I have listed a few tips to help you get the most out of your businesses Twitter account.  

 

Audience Engagement  

 

Find ways to capture your target audience's attention. Get creative! Jump into any trending topics and post content around them to appeal more to your audience and make yourself relevant. Create competitions for your followers to get involved with and include a prize at the end of it. The prize could be anything from money off your products/service to an iPad.   

 

If your business is planning an upcoming event, make sure you ask your followers what they would like to see at the event – get their opinions to help improve your turn out!  

 

Raise Your Awareness  

 

Use Twitter Polls to boost the awareness of your products to your audience. Ask them questions about your products such as; if they’ve heard of your product or if they’ve heard of your business. Grab their attention and let them know that your company is out there and what you have to offer them!  

 

Personalised Content  

 

You could also use Twitter Polls to help you determine your next article subject and help you to answer more relevant topics that your audience have an interest in. Ask your audience which subjects they prefer and focus on the chosen topics.   

 

Best of the Best Content  

 

Make sure you analyse the metrics of every Tweet and media you post to get the feel of what works and what doesn't. This will help you focus your efforts only on the most important content. You can then promote your best posts with Twitter Ads to help increase your reach even further and show your audience the best you have to offer!  

 

GeoTargeting Your Campaigns  

 

With Twitter, the content you post can be seen by the whole world. This is no good if your business is local to a certain area. To help you target a specific market within a certain area, you have the option to geotarget your Twitter Ads. With this, you are able to target specific regions and cities. As an example, if you are wanting to aim your ad throughout Europe but only people who speak the English language then you can target Twitter users who only speak English in those countries.  

 

Making the most out of your Twitter account is key to connecting with a much wider audience.

 

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