Imagery for Business
Millions of years ago our ancestors used images as a way of communicating with each other and to tell stories. In today's society, we still use images as a way of communication and include them into our everyday lives. Images are a perfect way to gain interest in your brand/business and are a way of showing your target audience what your business is capable of! According to Dr Lynell Burmark, "Words are processed by our short-term memory. Images, on the other hand, go directly into long-term memory where they are indelibly etched.” This makes imagery a far better marketing tool than just with words alone! Additional studies also found that the human brain deciphers elements of imagery simultaneously, while language is decoded in a linear sequential fashion taking more time to process. 3M Corporation concluded that we tend to process visuals around 60,000 times faster than text! If you take into consideration the growing popularity of image sharing social medias, such as Pinterest and Instagram and the increased sharing of Facebook posts that are mainly imaged based over the more text-based posts, then it is clear that with each generation we are growing more and more reliant on communication over images. There is just too much to read in a world that moves at a fast pace every day! With the obvious growing trend of communicating via more visual methods, it is important to consider bulking up your image use within your marketing strategy. But along with this increased popularity, the proper usage of release solely within your marketing efforts. For starters, you need to make sure that the images you are using are appropriate for the message you are trying to portray. The image should help to extend the conversation and not confuse your audience. For example, if your business is retail based you wouldn’t be wanting to use images relating to something far off topic such as food. Find a visual that will support what it is you are trying to say. Don’t worry about having to hire a professional photographer to come take your images or stealing from other people's sites... with today's technology, almost anyone can take captivating imagery to suit your business! A little splash of colour and a little trimming of the image is usually enough to enhance an image to turn it into something worthy. The trick here is to make sure you use the most eye-catching images that are deserving of being etched into your customer's minds and will bring a positive vibe to your company. Above all else, make sure that the style you chose for your images stays consistent and that the chosen style is original and says something about your business! Limitless Digital - SEO Specialists
The 5 Basics Of Photoshop
Adobe Photoshop is the most well-known and used design programs. The design powerhouse appeals to every designer, business owners and even certain teens. Even though Photoshop offers some seriously complicated that can make any other image editing software look basic, it also has some very basic tools that you can learn easy to make a difference to your skillset. If you work on the web it may come in handy to learn to learn the basics. Here are the 5 Basics of Photoshop.
5 REASONS WHY GRAPHIC DESIGN REALLY MATTERS TO YOUR BUSINESS
If consumers are shopping online, in malls or out of a catalogue, it really doesn’t matter, they are more likely to go for the company with the nicer logo, a firm and clean looking brand and most of all an appealing design layout. Smaller businesses tend to avoid spending lots of money on graphic design and brand appeal due to them thinking it is a waste of money and time, but in fact, graphic design has proven to improve sales in some cases and set to make a good first impression. Here are 5 reasons why your business needs good graphic design.
Finding the Right Target Audience for Your Business
Finding the right demographic within your industry is one of the most important aspects of modern day business and could be the key to your company’s success. Your target audience will be the future of the business, this is because you will base your marketing off our target audience, so hopefully one day you will be driving sales and gaining more customers because of the target audience you aim for. Here are a few tips on trying to find the right target audience.
Musical.ly for Business
Musical.ly is relatively new to the social media game and was founded by Alex Zhu and Luyu Yang and launched in August 2014. it is a social media app with a difference, similar to that of Instagram, Snapchat, and Vine, Musical.ly lets its users express themselves via the use of media such as videos and imagery. The app has a very community centered platform that has slowly been on the rise since its launch with now over 100 million users. With each 15 second clip, Musical.ly's users can express themselves via the use of music, images and video clips. The app provides the music, you provide the creativity! If you are planning on marketing your business digitally why not consider adding Musical.ly to your action plan to help increase the potential reach of your brand across a unique variety of platforms. Below I have put together my brief opinion on Musical.ly that will help improve your business's reach. Why is it such a big deal? Most of the best social media platforms succeed by creating a strong community. And this is just what Musical.ly does! Teens and other users use the app to express themselves, building strong connections with the community and to find confidence in their creations. By giving its users the power to create their own short music videos and image slideshows whilst getting them to indulge into a vast community, Musical.ly is becoming a popular social media for the younger generation. Through showing their love of music each of this social platforms growing audience gets the chance to let people see a short 15 seconds into their daily lives... How Can Musical.ly Help my Business? And now we get to the biggest question of them all, how can this platform help my business? Simply put, Musical.ly is a fun and engaging way to appeal to your audience. The goal when using Musical.ly is to create something fun and show a different side of your team and business, show them what goes on within the enclosed walls of the building. It may not be as big as other high rating social medias, but Musical.ly brings a unique way to engage with your customers and audience. How to use Musical.ly One of the main aspects you can focus on whilst posting content on this social platform is to give your audience an insight to the ins and outs of your business. Why not show them a short clip regarding how a certain product is made or how your team works together. Another possible focus could be promotions. Show your audience a brief clip of something new your business is working on or any upcoming events you might be visiting. Summary Musical.ly may be a smaller social media platform, but it is vastly becoming popular amongst the younger generation and is perfect for businesses trying to promote to a younger audience. Limitless Digital - SEO Specialists