5 Perfect Video Types for the B2B Customer Lifecycle
Video can play a vital role in accelerating the journey from prospect to customer, and by now you probably know that video can be much more than just a top of funnel asset, more than a brand awareness tool. These days, consumers are craving video content more than any other type. But when it comes to creating a video strategy – and one that is particularly suited to your marketing plans throughout your funnel – video isn’t a one size fits all medium. In other words, different types of video excel in different stages of the process, and different areas of the journey require different video characteristics, like length or production value. Some videos, like those created especially for social campaigns, will be early-stage content that requires higher production assets, whereas others, like product demos that are targeting leads closer to purchase can often get by with lower production value. So, with all that said here are 5 different types of video that I believe any b2b organisation can utilise. Explainers – Explainers provide a high-level overview of what problems you can solve for customers Funnel Stage – Awareness Production Quality – A High Production Quality is 100% necessary Optimal Length - The optimal length for this kind of video should be around the 2-minute mark after all you’re showing them how to overcome an issue that their business may have. Promos & Awareness – With this type of video you want to promote marketing campaigns, product launches, events and other content assets Funnel Stage – Awareness Production Quality – Yet again, a high production quality is necessary Optimal Length – The optimal length of a promo video is around 1 minute, after all, all you’re doing is promoting your services to other businesses, not necessarily giving them the full cake, just a taster. YouTube – Through utilising this method of video we believe that you can attract viewership on YouTube and drive conversions to your website Funnel Stage – Awareness Production Quality – Once again, we are looking at a Hollywood, blockbuster level of video quality Optimal Length – Yet again you want to be looking at about 1 minute for this type of video Vlogs – A Vlog is simple, its kind of like what I am doing here, only video….you can share video-based blog content for both your content marketing and SEO Funnel Stage – Yet again, it’s at Awareness Production Quality – You can tone down the quality this time around, as opposed to having to make the next Dark Knight as long as people can see what is going on you’re good Optimal length – The optimal length for this type of video has got to be at least 3 minutes Social – With videos on your Social Media you will be able to drive engagement, brand awareness and sharing via social media Funnel Stage – Have a guess…. you probably guessed right its awareness Production Quality – This time you want to be able to make it look excellent, so I recommend you go out ensure the camera you’re using is at least Full HD, maybe even 4K Optimal Length – Again around a minute of footage should do you So, that was my blog on 5 different styles of video that you can utilise when creating video for your business. Limitless Digital - SEO Specialists
SEO - Differences of organic and paid search.
Organic and paid searches are the core of any search engine marketing strategy. When you are wanting to rank high in the search engines you need to decide whether you are going to do it organically which is the natural technique or the paid technique. The budget factor will, of course, place a key role here.
Facebook Announces Multi Company Groups in Workplace
Facebook is back with a new Workplace update that we can all get excited about – multi-company groups on Workplace. Recently, Facebook introduced new tools to Workplace, including bots, improving their overall business offering. Now that they’ve gotten over 14,000 organisations using the platform to communicate and collaborate during the workday successfully, they’ve decided to expand their offering and allow cross-collaboration between organisations. Serving the same function as the original Workplace, multi-company groups on Workplace now allow two or more organisations to communicate easily, collaborate on projects, share documents, hold meetings etc. all in one place. The best part about this is that only one company needs to have an account to invite others to collaborate; anyone can be invited via email or invite link. This will be a game changer for advertising and marketing agencies who need an easier way to work with clients. You can create multiple groups and manage those projects and conversations in one place. This could also be a huge help for community managers looking for a space to host smaller communities. Maybe this is the space you have been looking for to host your influencers? Now that multi-company groups are available in Workplace, it’ll be interesting to see what happens to Facebook groups. Workplace offers so many more tools and resources for collaboration, and with the addition of groups, it’s possible that this is the end of Facebook groups used for business. We’ll just have to wait and see. Limitless Digital - SEO Specialists
How to turn Twitter Followers into Loyal Repeat Customers
For businesses, social media offers a unique way to increase brand awareness, connect with new and existing customers, and discover what is happening in the community, the world, and in a given industry. Twitter specifically helps provide efficient customer service in the form of 140-character, real-time responses. Twitter business pages are an integral way to build meaningful connections with your audience. In fact, 85 percent of followers feel more connected with businesses after following them on Twitter. And roughly two thirds of people have discovered a new small business or medium sized business on Twitter. Whether you have a business page or are thinking about creating one, read these tips and best practices to make sure you’re getting the most out of Twitter. With a Twitter business page, brands can build meaningful connections with a relevant and engaged audience. Businesses can tap into Twitter in order to: Expand their reachConnect with new and existing customers, brand advocates, and influencers to reach new potential customersDiscover what is happening right now in the communityDiscover what is happening right now around the worldDiscover what is happening right now in a given industryProvide efficient customer service by quickly responding to support queries and simultaneously developing a great reputationIncrease their brand awareness, by regularly engaging with followers & using Twitter ads Here are a few Twitter statistics for small or medium sized businesses:The average user follows at least five businesses85% of followers feel more connected with businesses after following them94% of customers plan to purchase from the small or medium size businesses they follow on twitter69% of people purchased from a small or medium size business because of something they saw on Twitter65.8% of US companies used Twitter for marketing purposes in 20177% of Twitter users feel more positively about brands that respond to their tweetsMore than half of Twitter users say they have purchased a product they first learned about on TwitterAround 79% of users recommend brands they follow on Twitter85% of small – or medium-size business Twitter users said it’s important that businesses provide customer support on Twitter66% of people discover new small businesses and medium-sized businesses Establish your brand: Customise your brand page with a header, profile and background imageMake sure your branding on Twitter is consistent with your branding everywhere else Use the correct image size and file format Your profile picture should be 400 x 400 pixelsThe image will be resized to fit if notYour header image should be 1500 x 1500 pixelsOn a mobile device, it will be cropped to a 2:1 aspect ratioUpload a JPG or PNG fileUse the full 140 characters in your bio Take advantage of the full character count to explain who you areDon’t forget to use hashtags and add a link to your websiteCreate a Content Strategy Develop an editorial calendar too stay on top of tweetsThe calendar should include: interaction with customers, event or product announcements and blog postsDon’t feel the need to use all 140 characters for Tweets, as research shows short tweets around 65 characters can increase engagement Show your brand’s personality:Post useful content that demonstrates what you’re all aboutMake sure you balance original tweets with retweets and replies so followers can really get to know you Add photosAdd images to tweets to create more of an impactTweets with images get an average of 35% more engagement than tweets without image Schedule tweetsTo help keep your feed rolling week after week, schedule posts with tools like Hootsuite, TweetDeck, Buffer, CoTweet and SocialOomph Shorten linksMake a long URL shorter with tools such as Bit.ly, Ow.ly, TinyURL and Bit.do Use HashtagsThese give posts a keyword people can easily searchMake sure hashtags are relevant to your brand, services, and productsCheck first to see if the hashtag has been used beforeTry a tool like hashtagify.me to find the right hashtag to use Identify Relevant KeywordsUse Google Keyword Planner to choose popular keywords related to your post Make time for analyticsCheck out Twitter Analytics for two weeks’ worth of data on your tweets. Or track tweets with analytics tools such as Hootsuite, TweetStats, Buffer and Tweetreach Promote your Twitter HandleFeature your Twitter handle on your Website, Marketing Materials and Email Signature Respond QuicklyTwitter is fast paced and followers expect fast feedbackReply to customer service requests and questions asap Lastly, seek out relevant users and then follow and engage with them. Your business’ Twitter page can help amplify your brand, connect with influencers and customers, demonstrate your personality and help retain loyal repeat customers. Follow these tips to get started. Limitless Digital - SEO Specialists
The Core of Email Marketing.
There are many benefits of email marketing, starting with measuring the email marketing campaign, you can easily do this by tracking the click-through rates to the email and the click-through rates of redirecting the customer to the website.