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Best Instagram Marketing Tools​

Instagram is a beneficial marketing tool for many businesses these days, but like most other social media platforms, it helps if you have a program in which to schedule out your content.  

 

When it comes to Instagram there is a bit of an issue when it comes to third-party apps to access its API. This means that the best option for managing this social platform is through the use of management and collection of future updates along with notifications for marketers to manually publish the posts at a time set by the user.  

 

There are also apps out there that can assist you when it comes to editing your content before it gets put in front of your audience.   

 

To help you figure out which tools are most beneficial when it comes to managing your business's account, below I have put together a brief list of said tools to help you out.   

 

Scheduling Apps

 

Later  

 

This app is simple yet effective for scheduling up Instagram content. It can be accessed via the web and the downloadable app to help you create content, but the posting has to come straight from the Later app. Its calendar view helps to make scheduling your content run smoothly and helps you to view all your planned content with ease.  

 

Hootsuite  

 

HootSuite is one of the giants of social media management tools and has therefore created a place amongst other social media platforms, for Instagram. The creation and scheduling of content allows you to prepare posts in advance to help you save valuable time.   

 

Autogrammer  

 

This tool offers management and scheduling of Instagram posts like most scheduling apps but allows its users to also add multiple social networks on the platform. At present, the application supports Facebook, Instagram and Twitter.  

 

 

 

 

Editing

 

Layout  

 

Layout is one of Instagram's own apps that lets you combine multiple photos together to create a collage of images. This apps main function might be somewhat simple and specific but it helps to bring your images together and give your audience a broader view of what you are capable of.  

 

Boomerang  

 

This app is yet again another one of Instagram's own apps. This one however, differs largely from Layout as Boomerang focuses on the video aspect rather than imagery. With Boomerang you are able to capture short video clips and loop them. This helps to give your audience a variety of content throughout the social platform.  

 

Prisma  

 

Prisma is a rather recent addition to the photo editing app world. This app offers the user an array of artistic filters inspired by famous artists such as Van Gogh and Picasso to help add diversity to your content.  

 

Conclusion  

 

There are many tools available for you to use to help boost the quality of your content and help you to get it in front of the right audience. Choose the ones that best suite you and the way your company works! In the end, it all comes down to personal choice. 

 

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