Imagery for Business
Millions of years ago our ancestors used images as a way of communicating with each other and to tell stories. In today's society, we still use images as a way of communication and include them into our everyday lives. Images are a perfect way to gain interest in your brand/business and are a way of showing your target audience what your business is capable of!
According to Dr Lynell Burmark, "Words are processed by our short-term memory. Images, on the other hand, go directly into long-term memory where they are indelibly etched.” This makes imagery a far better marketing tool than just with words alone! Additional studies also found that the human brain deciphers elements of imagery simultaneously, while language is decoded in a linear sequential fashion taking more time to process. 3M Corporation concluded that we tend to process visuals around 60,000 times faster than text!
If you take into consideration the growing popularity of image sharing social medias, such as Pinterest and Instagram and the increased sharing of Facebook posts that are mainly imaged based over the more text-based posts, then it is clear that with each generation we are growing more and more reliant on communication over images.
There is just too much to read in a world that moves at a fast pace every day!
With the obvious growing trend of communicating via more visual methods, it is important to consider bulking up your image use within your marketing strategy. But along with this increased popularity, the proper usage of release solely within your marketing efforts.
For starters, you need to make sure that the images you are using are appropriate for the message you are trying to portray. The image should help to extend the conversation and not confuse your audience. For example, if your business is retail based you wouldn’t be wanting to use images relating to something far off topic such as food. Find a visual that will support what it is you are trying to say.
Don’t worry about having to hire a professional photographer to come take your images or stealing from other people's sites... with today's technology, almost anyone can take captivating imagery to suit your business! A little splash of colour and a little trimming of the image is usually enough to enhance an image to turn it into something worthy. The trick here is to make sure you use the most eye-catching images that are deserving of being etched into your customer's minds and will bring a positive vibe to your company.
Above all else, make sure that the style you chose for your images stays consistent and that the chosen style is original and says something about your business!