Christmas Marketing Ideas
So, it's that time of year again. Time for mistletoe, gift wrapping and the chance to see the newest Doctor Who regeneration...
This time of year may be great when it comes to spending time with loved ones, but why not spread some of that festive cheer into your marketing strategy.
To help you get into the festive mood, I have created a list below of different marketing ideas for you to pitch to your target audience.
Branding is the face of your company and is usually the first thing people see, so why not add a bit of a festive flair to your branding. It doesn’t have to be a lot but it can show people that you're getting into the festive spirit. The addition of a limited-edition theme may attract the eye of your customers and get them into a buying frenzy to buy your products before the festive season is over.
Christmas is a time for giving so why not give back to your audience by holding a Christmas themed giveaway or money off coupons. This is a great way to advertise your products and to gain a higher engagement throughout the season.
You could wow your audience with a festive video or two. Get your whole team involved and try to create a viral video or even a festive tutorial or two. Get your audience involved and get them to give you feedback and for them to spread their own festive thoughts.
Subject Lines – Email Marketing
A small change can go a long way. If you have a current ongoing email marketing campaign to your target market, why not switch things up a bit and create a catchy or pun related subject line to get your audience into the festive spirit. See examples below:
We’re feeling very merry. Get 50% off your next order.
Ho! Ho! Ho! Our Christmas Shop is Open.
Ring In The New Year – Plus: 12 Days of Christmas Gifting Starts Now!
Christmas has come early, save 30% off your next order!
Give your website an upgrade throughout the festive season with a festive theme. Simple changes can make a world of difference and again, help to get your audience into the spirit of Christmas and get them spending money with you.
There's plenty of other seasonal marketing ideas out there, and why not even create your own unique spin to bring the holidays to your audience. Whatever you do, your audience is bound to love it and will be bound to jump aboard the hype train and start spending.