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Camera Purchasing Guide for Small Businesses!​

As you should be aware by now, imagery is a must have when creating content for your business whether that be for your website or to be used in advertising. To gain the best results out of your imagery use, the quality of the image must take priority. A better photo quality means a better company image in the long run!  

 

You could go the extra mile and use any spare pot of budget lying around, and buy a camera instead of resorting to using your phone camera. This will help to increase the quality of images exponentially by allowing you to focus on the details and other aspects in detail.   

 

The process of choosing a camera can be tricky due to the vast number of models and brands available to buy. There's also the addition of lenses to take into consideration. I have put together a list of things to consider when buying a camera for your business.  

 

Type  

 

As previously mentioned, there is a huge array of cameras to choose from but there are 4 main camera types you should be aware of; DSLR (Digital Single Lens Reflex), Bridge, Compact Cameras and MILC (Mirror-less Interchangeable-lens).   

 

DSLR  

 

A DSLR camera is suitable for professional photographers and those looking to take improved quality of photos in high detail. Be warned, these cameras may pack a punch but they can cost you an arm and a leg and a lot of time needs to be spent when learning how to use their complex settings correctly.  

 

Bridge  

 

Similar to a compact camera by not having interchangeable lenses, bridge cameras don't fail when it comes to quality. They are a versatile and affordable alternative to DSLRs, offering the same kind of manual controls with a built-in huge zoom lens.    

 

Compact  

 

This style of camera is your bog standard inexpensive camera. They don’t have the option for you to change lenses as the lens is built into the camera. You need not bother buying this form of camera as compact cameras are rather similar to your smartphone camera.  

 

MILC  

 

This style of camera is relatively new to the scene. It offers many of the benefits to what a DSLR can do but in a smaller and usually less-expensive package. The difference between the MILC and a Bridge camera is that the MILC gives you the option to switch lenses, but as previously mentioned, a Bridge camera does not give you this pleasantry.   

 

Did you know?   

 

MILC cameras rely on electronic viewfinders or LCD instead of using the traditional optical viewfinders which DSLR cameras rely on.   

 

 

Memory  

 

A good thing to remember here is that the higher the quality of the camera, the more memory each image will likely consume. A way around this would be to buy a larger memory card.  

 

Lenses/Image Quality  

 

A key fact to remember, a camera is only as good as its lenses. If the lens of your camera is of a poor quality, your photos aren't going to turn out very well developed.  

 

Try Before You Buy!  

 

If you are ever in any doubt about which style of camera to go for, go and try out a few at your local store – ask a professional what they think!  

 

Conclusion  

 

In the end, all that matters is that you choose a camera that you are comfortable with using. No matter which camera, it will help to vastly improve your company's image quality.  

 

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