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So, you’ve mastered blogging and are looking for something different to stick your teeth into…
There are many other different methods of advertising and marketing out there that you could use to give you an edge over your competitors. None of them speak variety and engagement like a vlog.
Turn your writing into words and connect with your audience on a more personal level with the use of media. Not only does your audience get to hear the words being said, but they also get to experience eye contact and body language as you speak. They get a sense of belonging and interaction.
To help you through this potential new experience, I have come up with a few pieces of advice below.
First things first when it comes to creating anything, you need a plan. Sit down with your team and come up with a few ideas for what your vlogs will entail. No one wants to go into anything blind!
Not only should you be thinking about the content of the video, but the subject matter and relevant keywords should also come into consideration. Having a good subject line and keywords to follow, will help dramatically when it comes to SEO helping you gain more exposure and engagement overall.
A simple effect that can greatly improve the quality of your vlog is lighting. Make sure your lighting is perfect before you start recording, you’d hate to re-record what you’ve done just because of something small as the lighting was wrong.
Cameras are usually quite good at correcting the light balance but to help and give extra guidance, try to use as much natural light as possible. When vlogging, to help minimise shadows and bring out a clearer image, make sure that there’s lighting coming from above and head on. This can easily be achieved through the use of a cheap lighting kit, room lighting and natural light.
Most cameras come with inbuilt microphones so gaining audio should be easy enough for you to obtain. If you’d like to increase the quality of the audio, however, it might be wise to invest in an external microphone. They can be obtained at a reasonable price and will help to cancel out any unwanted background noise making sure that your audience only focuses on your voice.
After creating your vlog now is the time to let it lose and post it. The best place genuinely would be to post it to YouTube, as this platform will help you gain a lot of traction more than most other sites.
Turning your blogs into something a bit more on the modern side will help greatly when it comes to engagement. Vlogging takes practice, don’t give up and you’ll continue to improve with experience.