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Hashtags have become fairly mainstream – almost everyone now uses them in some capacity, while they have also become something of a symbol to describe the hopelessly internet obsessed. Yet for all this popularity, few businesses are using Hashtags to best advantage, it’s time to learn the 6 best ways to optimise hashtags for your business.
1.Choose Wisely – Think of clever ways to associate your service with something people naturally love to talk about. For example, LG makes appliances, their feed includes pictures of products such as stoves, tagged with #recipes, the reason is that #stove would have reached fewer people, even though at first glance, it seems more fitting.
2.Keep It Short – Limit your hashtags, and use short ones. Long hashtags are very specific and users are not searching for them. So, a good example again would be if you focus on B2B you might choose a hashtag such as #SMB or #Marketing.
3.Live Blog/Tweet – Industry events usually have live hashtags, joining in will help you connect with industry leaders and interested onlookers, another good example for this one would be the hashtag #SMMW16.
4.Create an Event of Your Own – An event can be a contest or giveaway, an invitation to tour your business or have lunch, whatever it is there is likely to be a hashtag for it. A few good promo hashtags you can utilise include #contest, #giveaway or #freebie.
5.Join a Chat – Industry chats are a great way to meet influencers. If you join a chat hosted by a competitor, you can connect with their audience. Chats aren’t the place for a sales pitch or self-promotion, a chat is just that, engaging with an audience, sharing useful insight, and if you leave an impression then chances are some business will come from it.
6.Automate – If This Then That has a lot of options for hashtag actions. Some of these include automatically adding hashtag users to a list, cross post hashtagged messages to other social channels, follow other users on Snapchat and much more.